# Variants of the product

Whenever you create a "Product" - in order for your customers to buy it has to have a binded "Offer". Prices are always indicated inside Offers, not Products or Variants.

Variants are a way for you to add multiple options for the product you're selling. Examples:

* 5 editions of the game
* 3 versions of the same template
* 5 episodes to the same online course

Every Variant has its own "Offer" or "Price" - in terms of Digital Downloads or Games - each offer encompasses its own set of Files / Keys.

1. Creating a new variants is easy, simply go to the product details and click "Create variant":

<figure><img src="/files/E4LfCZG3h7ElFc1r02Ys" alt=""><figcaption><p>Creating a variant for the product</p></figcaption></figure>

2. Fill out necessary information about the variant:

<figure><img src="/files/UTYQDGsNNgdhffA9ZqIC" alt=""><figcaption><p>Variants can have different cover images and descriptions.</p></figcaption></figure>

3. Now, create an Offer that's binded to that Variant:

<figure><img src="/files/Y1TjFG24iIqJiDtRBQJ6" alt=""><figcaption><p>Each offer has its own Files or Keys </p></figcaption></figure>

4. When the customer visits the product page, he/she will have the option to choose between Variants as seen below:

<figure><img src="/files/k8mCfq58pBCznJ7NEgWi" alt=""><figcaption><p>Now the user can choose the Product Variant on the product page</p></figcaption></figure>


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