Google Analytics (via Google Tag Manager)
In order to view the traffic coming to your Web Store - it's best to install Google Analytics and see all the data about your users or players:
With Google Analytics you can see what's your Web Store's traffic and also where are your users from First, create a Google Analytics account, head over to this article from Google itself on how to create one.
Then, go to Settings in the bottom left and navigate to Data Collection and modifiction -> Data Streams.
Go to your store's Data Streams Click on the Configure Tag Settings in the buttom Navigate to Install Manually tab Copy the entire code of the script.
Next, head to your Google Tag Manager that you've already set up.
Click on New Tag to add a new tag.
And then paste the Custom HTML you've copied from Google Analytics:
Paste the tracking code from Google Analytics to Google Tag Manager Custom HTML tag Once you've done that, click Submit to Finish the setup.
Remember to click Submit to add the tag to your Web Store 
