> For the complete documentation index, see [llms.txt](https://help.fungies.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.fungies.io/marketing/integrations/google-analytics-via-google-tag-manager.md).

# Google Analytics (via Google Tag Manager)

In order to view the traffic coming to your Web Store - it's best to install Google Analytics and see all the data about your users or players:

<figure><img src="/files/ZCcmuKebd5g3dz7W0ng3" alt=""><figcaption><p>With Google Analytics you can see what's your Web Store's traffic and also where are your users from</p></figcaption></figure>

First, create a Google Analytics account, head over to [this article ](https://support.google.com/analytics/answer/9304153?hl=en)from Google itself on how to create one.

Then, go to Settings in the bottom left and navigate to Data Collection and modifiction -> Data Streams.

<figure><img src="/files/a6Lq9iwxkGBBnUngYMU5" alt=""><figcaption><p>Go to your store's Data Streams</p></figcaption></figure>

<figure><img src="/files/1Xz91LH0p0ZGvIS8rcom" alt=""><figcaption><p>Click on the Configure Tag Settings in the buttom</p></figcaption></figure>

<figure><img src="/files/JMkus8wgljyBHisKmxaF" alt=""><figcaption><p>Navigate to Install Manually tab</p></figcaption></figure>

Copy the entire code of the script.&#x20;

Next, head to your [Google Tag Manager](/marketing/integrations/google-tag-manager.md) that you've already set up.

<figure><img src="/files/LOdaqDNJ1Zy6UJqNg9Cg" alt=""><figcaption><p>Click on New Tag</p></figcaption></figure>

Click on New Tag to add a new tag.

<figure><img src="/files/EDl3XqoKeN6zt4grkoTd" alt=""><figcaption><p>Choose Custom HTML tag</p></figcaption></figure>

And then paste the Custom HTML you've copied from Google Analytics:

<figure><img src="/files/f4zdg5vq24zHIrY6Evwi" alt=""><figcaption><p>Paste the tracking code from Google Analytics to Google Tag Manager Custom HTML tag</p></figcaption></figure>

Once you've done that, click Submit to Finish the setup.

<figure><img src="/files/wIj4ky98gw04IVPWRJRd" alt=""><figcaption><p>Remember to click Submit to add the tag to your Web Store</p></figcaption></figure>