# Google Analytics (via Google Tag Manager)

In order to view the traffic coming to your Web Store - it's best to install Google Analytics and see all the data about your users or players:

<figure><img src="https://3798839229-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtTjX1Zr5bWzjMleIZro2%2Fuploads%2Fa9iFx78u0vhWL1oo2wKG%2Fimage.png?alt=media&#x26;token=72170b18-eaff-4c8f-b31f-0920993f68d2" alt=""><figcaption><p>With Google Analytics you can see what's your Web Store's traffic and also where are your users from</p></figcaption></figure>

First, create a Google Analytics account, head over to [this article ](https://support.google.com/analytics/answer/9304153?hl=en)from Google itself on how to create one.

Then, go to Settings in the bottom left and navigate to Data Collection and modifiction -> Data Streams.

<figure><img src="https://3798839229-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtTjX1Zr5bWzjMleIZro2%2Fuploads%2F3PDCLQKnJFefom77ZRLO%2Fimage.png?alt=media&#x26;token=37a38f79-f0fe-4a38-baf9-84ff918b7d31" alt=""><figcaption><p>Go to your store's Data Streams</p></figcaption></figure>

<figure><img src="https://3798839229-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtTjX1Zr5bWzjMleIZro2%2Fuploads%2FxTSjxbEQ3JlIhWOku5XU%2Fimage.png?alt=media&#x26;token=177d4668-044a-4043-b140-dd731666a21e" alt=""><figcaption><p>Click on the Configure Tag Settings in the buttom</p></figcaption></figure>

<figure><img src="https://3798839229-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtTjX1Zr5bWzjMleIZro2%2Fuploads%2FOmCy4hYz3VyhwGivs10g%2Fimage.png?alt=media&#x26;token=e4f3794d-5ffc-4441-baec-233fe15b4a12" alt=""><figcaption><p>Navigate to Install Manually tab</p></figcaption></figure>

Copy the entire code of the script.&#x20;

Next, head to your [Google Tag Manager](https://help.fungies.io/~/changes/WXReAtv0bIUUrsPqOpqn/marketing/integrations/google-tag-manager) that you've already set up.

<figure><img src="https://3798839229-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtTjX1Zr5bWzjMleIZro2%2Fuploads%2FPWnO5d55UvDaBQoejsza%2Fimage.png?alt=media&#x26;token=cc6f7c69-3511-4a89-ac65-3a1941d021e2" alt=""><figcaption><p>Click on New Tag</p></figcaption></figure>

Click on New Tag to add a new tag.

<figure><img src="https://3798839229-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtTjX1Zr5bWzjMleIZro2%2Fuploads%2FwwF2IZNv0kttVErcg6Za%2Fimage.png?alt=media&#x26;token=1fbbaf1e-5a2d-462e-884b-44d901d36fcc" alt=""><figcaption><p>Choose Custom HTML tag</p></figcaption></figure>

And then paste the Custom HTML you've copied from Google Analytics:

<figure><img src="https://3798839229-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtTjX1Zr5bWzjMleIZro2%2Fuploads%2Fw2Roy5zHJn01MTsoD2PH%2Fimage.png?alt=media&#x26;token=aed99726-9aed-4e4a-ba0b-38e47130f060" alt=""><figcaption><p>Paste the tracking code from Google Analytics to Google Tag Manager Custom HTML tag</p></figcaption></figure>

Once you've done that, click Submit to Finish the setup.

<figure><img src="https://3798839229-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtTjX1Zr5bWzjMleIZro2%2Fuploads%2F6pbdk2ozlDjldRqQfjzu%2Fimage.png?alt=media&#x26;token=63bc34e1-6ffa-4461-ac03-aa45bf6a3ec1" alt=""><figcaption><p>Remember to click Submit to add the tag to your Web Store</p></figcaption></figure>